cart 0

Your Cart is Empty

Hype — and Tasting Tea

June 29, 2018 3 Comments

Hype — and Tasting Tea.


If you’re familiar with puer tea, you’re no stranger to hype.


I generally choose not to specify exactly where the teas I produce come from. Not because I think I’m influential enough to cause the rise and fall of various village’s tea by naming names but because I prefer to let the tea speak for itself, based on its merits, with no preconceptions about where it comes from. Knowing the exact location or name of the material is not important for enjoying the tea, which I buy and build around achieving a specific goal in terms of taste or experience. In fact, I am wary of the effect a name-drop can have on the experience of drinking a tea.

Poor exposure of a famous tea mountain in Yunnan

An incorrectly exposed snap of the top a pretty well-known tea mountain.


I also think in the landscape of the tea industry at large, the odds are stacked against the drinker, and the buyer. One can never be sure if what is said on the wrapper or label is what the tea actually is. There is little chance to start building mental flavour maps of various areas when you can’t rely on a given tea actually being from that area. I also think that ultimately,


If I tell you this tea is Yiwu, what’s the end game? Am I hoping that saying ‘Yiwu’ will sell more tea? Maybe it will, but how are you, the humble consumer, supposed to trust my word when the vast majority of the tea industry is rife with fake tea and meaningless labels? What does saying ‘Yiwu’ even mean or achieve? Yiwu is such a vast area, and there are so many different profiles of tea that could be called ‘Yiwu’, that it doesn’t actually do anything for the potential customer. It’s misleading at best. Many people have preconceived notions of what to expect when certain names are thrown around, based on things they’ve read or heard, what other people tell them, or their own experiences with tea labelled as that area.

How many times have you seen someone online say ‘I don’t like tea from x place’ or ‘tea from y place is bad’? It’s as pointless as saying ‘I don’t like Italian white wine’. What if there is a wine, which happens to be from Italy, that if you tried you’d really like? But if someone told you beforehand where it was from, your brain is already making assumptions and gearing up not to like it, or at least not to judge it objectively. Of course, you can sometimes catch yourself and open your mind a little, but it’s quite difficult.


I’m not infallible; I’ve struggled with this bias just as much as anyone, and have to be mindful of it when sourcing tea. I’m always inclined to enjoy certain teas more highly if I know where they’re from, or someone I trust tells me it’s good beforehand. It’s incredibly difficult to keep your judgement from being clouded, because the power of suggestion is very strong.


The endless view of tea mountains, through power-poles, in Yunnan 

The endless view of tea mountains in Yunnan, through power-poles.

There are certain things you can do to level the playing field as much as possible. For me, in a tea buying situation, I never trust my judgement of a tea until I’ve tasted it in my usual environment, by myself. If I’m tasting tea with someone else, in their shop or in the mountains, with unfamiliar water, with their steeping style, and listening to what they say about the tea it’s very hard to make a clear assessment. Alone, I always use the same gaiwan, the same water, the same temperature, the same steeping times. I avoid looking at the bag to reveal what the tea is or where its from until after I’ve drunk it. I make sure to drink teas multiple times, across different days and times of the day.


Old tea tree branch covered in symbiotic plants

 An old tea tree branch covered in symbiotic/parasitic plants.

As a consumer, this situation is a little more difficult because you’re generally buying tea already labelled. But you can still do this if tasting multiple teas: set them into separate identical containers, and label the containers A, B, C, D etc in a way that you can’t see the letters unless you specifically reveal them. Write a list with the corresponding teas, and set it aside. Muddle up the containers without looking at them until you can’t remember which is which, and then drink them side by side. This removes most of the preconceptions you might have, although you will still know what teas are in the mix and so might be expecting certain things.

Simply put, the message I’m trying to preach is that it’s important to recognise our readiness to judge teas before we’ve even drunk them. It’s important to try and assess a tea for what it is, and make a determination if it’s enjoyable in it’s own right, not for what it’s supposed to be.

Teas from hyped areas aren’t always going to be good, and tea from unknown places aren’t always going to be bad. We all know this, logically, but in practice it can be very testing.

3 Responses

The God of Tea
The God of Tea

September 13, 2018

This is excellent and an awesome outlook. Taste is a very important factor but the factor of traceability, which is in many ways vastly important for people today, is a good thing to have as a company and as an individual. It’s nice to know crop to cup, where the product comes from. Great read.

Noah Zwillinger
Noah Zwillinger

July 16, 2018

Loving your philosophy on this – definitely agree that labels and packaging don’t matter to me. I care about how it tastes (although I do certainly appreciate a beautiful cake). Even though I try not to judge a tea by where it’s from, I do appreciate seeing where it’s grown, who is putting their heart and soul into it and how it’s processed because I think that provides me with a more complete appreciation for the tea.


July 01, 2018

I can see how aggressive consistency when comparing teas for buying is hugely valuable, but I imagine that different teas benefit from slightly different water/temp/steeping styles. So when you brew them all exactly the same way you end up comparing some teas being shown to their best with others that are not. Is this the case?

If so, how did you choose your particular way of preparing tea; what factors did you have in mind?

Leave a comment

Comments will be approved before showing up.


Tea Storage Overview

February 08, 2018

A more in-depth discussion about tea storage concepts.
Read More
The Tea Virus

September 25, 2017

Channeling some Timothy Morton; is tea just a virus that has infected us?
Read More
How to Brew Tea Gongfu Style

September 21, 2017 1 Comment

A step-by-step guide on brewing tea gongfu style, for maximum enjoyment.
Read More